Thorax Centrum Twente: a website with heart for the patient
Thorax Centrum Twente (MST)
Duration
8 weeks
Team
3 specialists
Sector
Healthcare
Context
Thorax Centrum Twente in Enschede is one of the top 5 thoracic centres of the Netherlands: cardiology and cardiothoracic surgery under one roof at Medisch Spectrum Twente. For patients who hear that something is wrong with their heart, good information is not a luxury but part of care. We designed and built the website that delivers exactly that: warm, understandable and medically sound, with the specialists front and centre and every condition, examination and treatment explained and findable.
Cardiac care is complex: five specialisations, dozens of conditions, examinations and treatments, and a team of specialists that continuously develops and publishes. For an anxious patient all that richness has to feel simple: what do I have, what awaits me, and who will help me? The site had to combine medical depth with human accessibility, and be kept up to date by the centre itself.
Specific challenges
-
1Five specialisations and dozens of conditions made accessible for laypeople
-
2Making specialists personally approachable, cardiac care is about trust
-
3Current waiting times and practical information instantly findable
-
4A dedicated place for science and research next to patient information
-
5Fully manageable by the centre itself
We built a content platform around the patient's question. Conditions, examinations and treatments are organised as an understandable library with clear iconography in the centre's red identity. The team of specialists introduces itself with photos and profiles, and a video header takes visitors into the centre. The editorial team manages everything themselves: from waiting times to scientific publications.
Conditions, examinations and treatments explained clearly and logically findable.
The full team with profiles, because cardiac care is built on trust.
A video header and imagery from the real centre, no stock photography.
Current waiting times and contact information within direct reach.
The centre's editors keep all content up to date themselves.
The new site in pictures
Technology & Approach
Related cases
Facing a similar challenge?
We'd love to discuss how we can make your project a success.