Agriculture & Industry

Kaweco Dealer Portal: one B2B environment for the entire dealer network

Kaweco

Duration

12 weeks

Team

3 specialists

Sector

Agriculture & Industry

Context

KAWECO from Baak is the Dutch manufacturer of slurry technology. The PROFI series tankers and injectors are built entirely in the Netherlands and reach the fields through a network of dealers. All those dealers need the same thing: the right parts fast, up-to-date product information and a short line to the factory. We built the Kaweco Dealer Portal for exactly that: a custom B2B environment available to dealers 24/7, connected to the main website and fully managed by the Kaweco team.

Dealer service that relied on phone and email

KAWECO machines last for years, and that is exactly when service matters. Ordering parts and requesting product information ran through phone and email: error-prone with long part numbers, time-consuming for dealer and back office alike, and with no access outside office hours while seasonal farm work does not wait.

Specific challenges

1
Orders and requests were scattered across phone and email
2
Long machine and part numbers made the process error-prone
3
Dealers had no access to information outside office hours
4
The back office spent a lot of time on recurring questions

A dealer portal that works like the machines: solid and no-nonsense

We designed and built a private dealer portal at dealer.kaweco.com, in the brand's style and seamlessly connected to the Kaweco website. Dealers log in and find everything they need: parts, documentation and their own data. The factory manages the catalogue itself, keeping one up-to-date source for the entire network.

Individual dealer accounts in a clear, fast environment available 24/7.

Quickly find the right parts and product information based on machine and part numbers.

Dealer login directly from kaweco.com; one brand experience from site to portal.

The Kaweco team manages content and catalogue themselves, no developer needed.

The new site in pictures

The private dealer portal at dealer.kaweco.com

Results

24/7

Available to dealers

Including evenings and peak season

1 portal

For the whole network

All dealers work in the same environment

Fewer

Calls and emails

Back office relieved of recurring questions

100%

Self-managed

Kaweco manages the catalogue itself

Technology & Approach

Laravel Statamic Tailwind CSS MySQL

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